Trempealeau County's Digital Media is overseen by the Director with assistance from the Program Coordinator and Production Coordinator. The operation is over-seen by the Extension Education and Communications Committee of the Trempealeau County Board of Supervisors.

Programming began on this channel in March of 1981, with about four hours per week of programs. The early days were funded in part by grants from the W.K. Kellogg Foundation and the Federal Government. Current funding comes from Trempealeau County, TCC , Underwriting from local businesses and contributions from organizations and individuals.